FONDAZIONE FORMA, MILAN: A CENTURY OF FASHION’S PHOTOGRAPHY.

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This extraordinary photographic exhibition goes back to 1909, where Mr Nast, since his very first steps in Vogue, didn’t pay any attention to money when it came to recruit the right photographers.
Powerful images have always been the main form of success. That, consequently became a pure form of Art.
So all throughout the exhibition you will find a century of excellent Fashion’s photographies from the Conde’ Nast archives.
The work is left in the hands of amazingly gifted photographers: from Baron Adolf de Meyer, at the beginning, to Solve Sundsbo in 1970 and after Steichen. From the strong images with vivid colours of Blumenfeld to Penn and Bailey. And of course the magnificient Newton with his super powerful women!!!
It’s not just about the clothes anymore; it’s about creating a scene where the clothes make love with the human body to explode into an astonishing pleasure!
You’ll also find Guy Bourdin, Tim Walker, Testino and many others!
It’s an overwhelming journey into the history of FASHION: from the fixed image to the image in moviment.
Which is the future of Fashion’s photography?
It will become a sequence of images in moviment on the screen?
There is always been a link between cinema and photography. In fact some photographers have moved to the cinematography, like William Klein in the sixties.
And today more and more Fashion’s photographers have gone in that direction. Between photography and video, also thanks to the new cameras that give the chance to do both.
The exhibition is on until the 7th of April! so if you’re around Milan make sure you go and have a proper look!! It’s simply a very chic experience fused with delight!

LINKS:

The ever changing face of beauty on youtube
is a short film directed by Solve Sundsbo for W
March 2012
Min. 04:12

A very big adventure on youtube
is a short film directed by Tim Walker and recorded by Emma Dalzell
for Vogue U.K.
July 2011
Min. 01:45

ENJOY!!!

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